New Product Introduction

MasterPhono by MoFi Electronics: The Genius of Designer Peter Madnick

It was an honor to work with MoFi Electronics on the launch video for the MasterPhono phonostage. This video combines narration by master designer Peter Madnick, shot at MoFi Electronics in Ann Arbor, Michigan; and clean exterior and interior shots captured in our studio in New Jersey.

“Over the course of several days Jana shot raw footage of me describing the product, answering questions, as well as doing still and video shots of the Masterphono product itself. She made me feel at ease, despite the stress of being on-camera for hours and coached me through areas where I was having difficulty coming up with the right words. Even though we had done several phone and ZOOM meetings prior to arrival at the factory, I had no idea what the final product would really look like. Jana was simply masterful at weaving together what seem like disparate bits of video, images, soundbites and real music into a single, cogent and compelling easy to watch story. The end result not only exceeded my own expectations, but that of the MoFi staff, and have certainly informed customers and helped to generate sales leads for the company

— Peter Madnick


Supporting Featured Equipment

Turntable: MoFi Electronics MasterDeck

Cartridge: MoFi Electronics StudioSilver MC

Records: Mobile Fidelity

Rack: SolidSteel


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